Vantage Web site Redesign
Objective:
* Build awareness of the Vantage brand and Equinox, the product line, to end customers
* Rebrand Vantage visually to align with current and future trends
* Update current copy focused on end-customers
Main Message:
The Equinox line of interfaces innovatively addresses the modern automation needs for luxury
spaces.
Creative Strategy:
Modern luxury. In reaction to our target demographic and their needs of a product offering like ours, I developed a creative brand positioning which showcases Vantage as a fusion between modern style and luxury sophistication. Appearing modern helps portray a more simple idea. Leveraging the existing luxury ideals in the current brand identity helps tie into the current branding while also differentiating ourselves from the plain modern look of the competitors.
In addition, transitioning from a dark, non-consumer friendly, technical design to a light, simple navigation style which encourages scrolling proved valuable in the communication of our messaging. Copy changed from technical and wordy to concise, attention grabbing and consumer friendly.
